Import y Export of beer
Published on 03 June 2016
Beer is one of the most consumed drinks and around which there is a long history of advertising battles to achieve the top of consumption in our country, however, we have been thinking if they are the same brands that lead consumption in Peru, which generate more exports abroad? Then, we give you the precise data of the national beers that represent us abroad and of those foreign brands that have known to delight the Peruvian brewery palate.
The most exported brand in the last four years is the Cusqueña beer with an amount of $ 24,797,085.34 dollars, followed by the Cordillera Blanca brand manufactured by SAB Miller (Backus) for the Bolivian market with $ 21,129,566.83 dollars, which was withdrawn from the market in The year 2014.
In order to meet internal and external demand, Cusqueña beer has three plants: ATE, Cusco and Arequipa, in order to efficiently and efficiently serve the domestic market, since it is a premium product consumed more frequently in departments With growing economies. The production of the ATE plant serves the domestic as well as the external market.
The least-exported beers are Franca and Pilsen with $ 659,820.14 of dollars and $ 240,434.95 of dollars respectively in the last five years.
If we talk about liters of beer exported, Cusqueña leads the account with a total of 23,864,806,827 (L) followed by Cordillera Blanca with a total of 23,719,136.28 (L).
According to the export index, the months of October, November and December are the ones with the highest demand, with December being the year in which more exports are generated due to the holidays at the end of the year around the world.
Import of beer into Peru
There are a variety of brands, which are aimed at different audiences, and is classified by its elaboration that can be with grains: barley, rice, corn and wheat; The one that is used more to make beer are the barley grains.
The growth in sales of these beverages has increased because of these factors:
• The citizen has improved his economy and has greater purchasing power to buy surpluses, in this case foreign beer.
• The expansion of supermarkets as distribution channels at the national level and also in the provinces.
• Gastronomy, in recent years has joined the drink along with food, both food and beer is quite diverse.
Imports of beer have increased since 2011, a year in which US $ 4,028,304 was invoiced, achieving a growth in the amount of exports from 44% to 2015, a year in which a total of $ 7,244,189 dollars was generated.
Corona beer is a leader in the consumption of beverages abroad, has imported in the last 4 years (2011 - 2015) $ 7,211,438 dollars, the second place is occupied by Miller with $ 4,941,535 dollars. It is possible to indicate that until 2014 the brand most imported by our country was Brahma with an amount of $ 9,174,045 dollars, however, in 2015 it was withdrawn from the market. Among other beers we find Heineken, Peroni and Budweiser
• Corona: is the most widely distributed Mexican beer in the world. This brand is aimed at women and men of age with a medium / high purchasing power.
• Miller: has the presentation of 355 ml sold in individual bottle and six pack, is aimed at a more select audience.
Countries where you care most
The main suppliers are Brazil with 33%, Mexico with 27% and the US with 19%, to a lesser extent are Ecuador and Bolivia that only contribute 1%
In the coming years, we will see that the Brazilian beer import ratio will decrease due to the Brahma market exit.
The highest percentage of imported beers are the Premium brands that are positioned in segment A and with a smaller extent in B, among which are the brands Corona and Miller.
Mexico with the Corona beer is leading the premium beverage segment, the department where it has the highest demand is Lima, following Cusco and Arequipa.