How do we get the juice out of Peruvian citrus fruits?
Published on 23 January 2017
Among the largest citrus producers in the world, Peru ranks 4th in the Southern Hemisphere with a total production of 1.07 million MT. Brazil is in first place with a production of 69 million, followed by South Africa with 8.6 million and Argentina with 7.8 million.
How can Peru climb a position?
South Africa is the 2nd citrus producer in the southern hemisphere and the main producer of grapefruit, Argentina is the 3rd in production and main in lemons. Peru is the second most important producer of mandarins, which makes this fruit the country's flagship product.
In 2014, Peru obtained a 19% growth in production, managing to export 115 MM of KG of citrus and in 2016 there was a growth of 10% in production. If you can grow by 10% in the next two years, you could reach up to 156 MM of KG by 2018.
The greatest growth in the last 4 years occurred in 2014, where it was exported 23% more than the previous year, achieving 119 MM US $, this is 22 MM US $ more than the previous year. The curious thing about the year 2016 is that not only was it possible to grow 20%, which means 145 MM US $, but also the value of the export of citrus fruits increased by 20%, valued at 1.13 US $ per kilo. Achieving greater efficiency by increasing the value of these. If this is the case, it will get up to US $ 192 million in 2018, with a value of US $ 1.5 per kilo.
What are the markets?
Peru has maintained a good balance, managing to diversify citrus exports. The most interesting market to export is the USA. covering 28% of exports, followed by the UK with 25% and the Netherlands with 19%. Peru would manage to increase exports reaching markets like Japan and China, which are a great potential and until now this opportunity has not been exploited.
Peru has been crowned as the main mandarin exporter, with 41% of the basket, 23% of clementines, a product very similar to tangerines, and 23% of Tangelo.
The formula of the high content of Vitamin C of this basket of products, and its distribution will achieve reach the same markets with other products and new markets not conquered, replicating the success and adapting to their preferences. Best of all, it comes with its own packaging, you only need to peel it, and get all the juice.
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