Peruvian Chocolate: An Andean Star
Published on 01 March 2018
In the rainforests of Peru, one of the best cocoas in the world is produced. The industry of the country has known how to take advantage of it and gains ground in the international market.
Exports of Peruvian chocolate had an important upturn in 2017. In contrast to the reduction in the average FOB value of the products sent, the increase in the movement of merchandise, measured in tons, was enough to ensure that the final figure had a positive variation with respect to 2016.
In the following chart, you can see the evolution of exports of the item Other chocolate and food preparations containing cocoa.
It should be noted that the reduction in prices received during 2017 coincides with a drop in the international price of cocoa (it began 2016 at US $ 2,753 per tonne, and fell to a range of approximately US $ 1,900 to US $ 2,000 per ton at the beginning 2017), which increases the margins of the processors and their ability to access bargaining in the sale to distributors, or even reduce prices to the final consumer if the whole chain is integrated. The above is shown in the following chart, which details the evolution of merchandise movement and the average price received per unit of weight.
It should be borne in mind that the value given to Peruvian chocolates depends on two factors: the first is the reputation of the Andean country's cocoa, especially in organic varieties, and second, the logistics facility that the country's location gives to the companies in the region. sweets to distribute the products in the region.
In this sense, there are two types of product for different destinations. Ecuador, Bolivia and Chile receive sweets with brands of large regional producers, who make shipments by land.
In the counterpart, there is the export of chocolate bars, drops or as a cover of Andean fruits and grains. These are Premium products that are increasingly valued abroad, and that are in high demand in the United States (the main destination), Canada and European countries. The two tables shown below give a detail of the main squares and the roads used to transport the merchandise.
In general, Peru has important comparative advantages that make it a strong competitor for the export of chocolates. The main one is its availability of land suitable for organic certification, followed by the presence of outstanding varieties such as cacao chuncho and cacao porcelain.
The challenge for exporters is to continue to sophisticate the providers of the collectors to achieve greater productivity, quality and resistance to pests. For more detailed information on markets, exporters and importers.
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